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April 20, 2007
It's all cheese. Not. It's singles!
What is this?
A mix of water and cheese and milk and proteins, food coloring and what not - the result can't possibly be called "cheese". And funnily, it seems as if calling this "cheese spread" or "cheese-like condiment" would be too much cheese. The word "cheese" doesn't even appear on the front, and somewhere on the back it says: "a blend of...". So, the clever marketing people at Sommerfield's have decided to give it the most innocent and neutral name possible and package it in yellow plastic wrap.
And it works. Thanks to form and color, I felt immediately reminded of cheese. Undeservedly so: With a cheese content of six percent total, it's something completely different.
Being artificial doesn't necessarily make it horrible stuff. But in this case, the contents are rather sad indeed...
Posted by dr at April 20, 2007 10:38 PM